Celebrating Negroni Week: A Classic Cocktail with a Charitable Twist
Negroni Week is a celebration that combines the art of mixology with a philanthropic spirit. This annual event, which typically takes place from the 18th to the 24th of September, brings together cocktail enthusiasts, bartenders, and charitable organizations from around the world to raise funds for various causes while savouring the iconic Negroni cocktail!
The Origins of Negroni Week
The Negroni cocktail, a timeless concoction, traces its roots to Italy in the early 20th century. Legend has it that it was invented by Count Camillo Negroni when he requested his Americano cocktail to be strengthened with a splash of gin instead of soda water. Thus, the Negroni was born – a simple yet sophisticated blend of equal parts gin, Campari, and sweet vermouth, garnished with an orange peel. Its bold flavour and striking crimson hue have made it a beloved classic among cocktail enthusiasts worldwide.
Negroni Week emerged in 2013 when a group of bartenders decided to celebrate this beloved cocktail while giving back to their communities. The concept was simple: participating bars and restaurants would offer Negroni variations on their menus, and a portion of the proceeds from each Negroni sold during the week would be donated to a charitable cause of the establishment's choice. The event quickly gained popularity, spreading far beyond its Italian origins and becoming a global celebration of both mixology and philanthropy.
The Significance of Negroni Week
Negroni Week is not just about enjoying a fantastic cocktail; it's about making a positive impact on the world. Bartenders and patrons alike come together during this week to support various charitable organizations. The event has grown exponentially, with thousands of bars and restaurants participating each year, raising millions of dollars for a wide range of causes, from education and healthcare to environmental conservation and social justice.
This annual tradition has succeeded in bridging the gap between the pleasure of indulgence and the joy of giving. Negroni Week embodies the spirit of camaraderie, community, and compassion.
Here’s how to make a Negroni at home!
1 oz Dingle Gin
1 oz Campari
1 oz Punt E Mes
Orange peel or slice for garnish
Step 1) Fill a mixing glass with ice cubes.
Step 2) Pour in the gin, Campari, and sweet vermouth and stir the mixture well until it's chilled (about 30 seconds).
Step 3) Strain the cocktail into a rocks glass filled with ice then garnish with an orange peel or slice.
So, whether you're a seasoned mixologist or a cocktail enthusiast, join in on the celebrations during Negroni Week and raise your glass to making the world a better place, one Negroni at a time. Cheers!
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