In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. This was the birth of the tequila industry.
By 1880, the Cuervo family had begun individually bottling tequila for commercial distribution. Cuervo was the first distiller to bottle tequila, at a time when other distillers were still using barrels. Cuervo's first bottled tequila was sold in 1906.
Jose Cuervo is produced at the La Rojeña distillery in the state of Jalisco in Mexico. The distillery was officially founded in 1812. It is the oldest active distillery in Latin America. In 2013, Proximio Spirits acquired the Jose Cuervo brand.
Jose Cuervo produces a number of tequilas from its Tradicional, Especial Silver and Reposado, and Reserva to name a few.