The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. St. Maarten Spirits purchased the brand rights in 1989 and in 2002 production moved to a new distillery.
Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signalled "taste and sophistication" through individually-numbered glass bottles. Patrón has since grown to become a name synonymous with tequila.
In January 2018, Patrón was sold to Bacardi, the world's largest privately held spirits company, for $5.1 billion.
