Kraken Rum was introduced in 2010. The name comes from the legend of the Kraken and of a ship carrying spiced rum that was attacked by the mythical creature. All the barrels were destroyed, except one, stained black by the beast's ink. The base rum is from Trinidad, distilled from naturally sweet molasses made from locally grown sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove. The liquid is black, revealing hints of brown when held up to the light.
The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a Kraken sea creature.
In 2015, Proximo began selling Kraken Ghost White Rum exclusively in Mexico.
In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola.