Giulio Cocchi was a young and creative pastry chef from Florence, where he worked in the most popular bar located in Piazza del Duomo. In the late nineteenth century, he moved to Asti, a small but lively town in the north-west of Italy, not far from Torino.
In 1891 Giulio Cocchi based there his activity as a distiller and sparkling winemaker. He was able to offer a range of special aromatized wine. Particularly Barolo Chinato, Aperitivo Americano, and a few different Vermouths became well known and very successful.
Giulio Cocchi had the great idea of establishing authorized retailers where people could taste his products. In 1913 there were seven Cocchi tasting Bars in Piemonte that soon became twelve.
Since 1978, Giulio Cocchi is owned and operated by the Bava Family, highly renowned wine producers in Monferrato and Langhe. Today the winery still maintains its artisan character and follows the original recipes, formulated by Giulio Cocchi in 1891, to craft the distinctive wines that have made the Cocchi a success all around the world.
