In 1937 Don Felipe opened La Alteña distillery in the mountainous region of Jalisco, Mexico, known for producing the best blue agave. His passion for doing things just right inspired his family to continue handcrafting Tapatio so it could be enjoyed by future generations.
Don Felipe passed the business to his son, Felipe J. Camarena Orozco, who in turn passed it on to his daughters, Lilianna and Gabriela, and to his son, Carlos, who today, as Master Distiller, maintains the standards of excellence set down by his grandfather, Don Felipe.
In 1990 is launched the brand "El Tesoro de Don Felipe" with tequilas especially designed for international markets in honour of their founder, Don Felipe.
