Sauza's story begins with the three Dons who made Sauza what it is today. In 1873, Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. His son, Don Eladio Sauza, was born in Tequila in 1883. He expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain.
In 1931, Don Eladio Sauza's son, Don Francisco Javier Sauza, took over the business and continued the family legacy by broadening distribution. Today, Sauza is considered one of the highest-quality tequilas in the world.
The brand's Hacienda Reposado tequila won a gold rating at the 2006 San Francisco World Spirits Competition. The Extra Gold tequila won bronze at the 2007 San Francisco World Spirits Competition, and received a score of 81 from the Beverage Testing Institute in the same year.
