Ron Pampero is typically known by Venezuelans as "Caballito Frenao" ("Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo of a cowboy sitting astride a rearing horse in the Venezuelan plains. This image has been compared to the Argentinian plains, or Pampas, so, therefore, its name ("Pampero" literally means "from the Pampas").
Pampero was founded in 1938 by Alejandro Hernández, the son of Dr. Amador Hernandez and Dolorita Hernandez from Juan Griego, Margarita.
Pampero rums, being aged, have a golden colour that comes from having been matured in oak casks for several years, the duration depending on the type of rum. To date, they have three products: Pampero Ron Añejo Especial, Pampero Ron Añejo Aniversario, Pampero Blanco, Pampero Selección 1938 Ron Añejo.
