Feudi del Pisciotto is a winery both old and new in origin, producing wines of the highest quality in the heart of Sicily. It is located between Piazza Armerina and Caltagirone, approximately 7 km from the sea. The winemaking is entrusted to Alessandro Cellai (who is also wine maker and managing director of the Tuscan estates of Castellare di Castellina and Rocca di Frassinello). Paolo Panerai, who chairs the company and is also head of Castellare and Rocca di Frassinello, wanted to unite these wines with the maximum definition of 'Made in Italy' itself: fashion design.
With a view to this, Panerai invited top Italian designers to participate in the launch of these great Sicilian wines, part of the annual proceeds of which will be donated to the restoration of a work of art, chosen from amongst the island's great wealth of treasures. This proposal has resulted in labels designed by Valentino, Versace, Missoni, Alberta Ferretti and Carolina Marengo.
