Every drop of water and every seed of wheat used in Absolut comes from one water source, one village, and one community in the small village of Åhus, Sweden. One Source, One Community. The water is tapped locally from wells that are more than 140 meters deep. The water has been filtered through the Swedish bedrock for thousands of years and gives a natural mouthfeel that you cannot create in a lab.
Absolut prides itself on its sustainable farming, and improving its local community as it always has done in its 100-year journey.