Pernod-Ricard traces its roots back to 1797 when Henri-Louis Pernod, a Swiss distiller, opened his first absinthe distillery in Switzerland. Since then, Pernod-Richard has grown to become the world's second-largest wine and spirits seller. The company's products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis and has expanded its portfolio exponentially over the years.
Pernod-Ricard organised around four moments of convivialité, designed to offer “the right product at the right time for the right consumer”, regardless of that consumer’s market.
